VERGE | Retail & E-Commerce

Live Shopping is no longer just a retail experiment — it’s becoming a core part of how Norwegian consumers discover and buy products online. From fashion and home décor to toys and beauty, brands are using shoppable video to build stronger customer relationships, boost engagement, and drive measurable sales.

Join us for a 20-minute fireside chat with Simon Larsson from Sprii, Europe’s leading Live Shopping and video commerce platform. We’ll explore why more Norwegian brands and retailers are embracing this fast-growing format — and what it really takes to succeed.

We’ll cover:

• Why Live Shopping is trending — the shift in consumer behavior driving the rise of shoppable video.

• How leading Norwegian brands are using it — real examples from Lekekassen, KID, ELLE, and others.

• What you need to get started — practical steps, tools, and insights for launching your first show.

With nearly 4,000 brands using Sprii to stream and sell live across social media and their own websites, this session offers a firsthand look at how Live Shopping is transforming e-commerce in Norway and beyond.

Coffee & conversations at the Maropost Refuel Station.

In this panel we will deep dive into the critical purchasing stage of the customer journey, and learn more about how storytelling is actively used to overcome final doubts and motivate transaction completion. We will explore how elements like social proof, user-generated content, and detailed product narratives are woven into a compelling closing story to ensure that the client goes from looking to actually buying. Walk away with insight into effective methods for optimizing the product’s story in order to create real power and a brand that consumers want not only to purchase but also to be associated with.

During this panel discussion we will focus on the critical moments when a customer is ready to buy but is about to leave a filled shopping cart on read. We'll explore data-driven strategies for streamlining the checkout flow, from the moment an item is added to the final confirmation. Learn how to identify and eliminate key points of friction, such as complex form fields, unexpected shipping costs, and slow load times, that interrupt the buying journey. The session will cover best practices for guest checkout options, transparent pricing, and utilizing security signals to build immediate trust. Walk away with practical steps to dramatically improve your conversion rate in the final, crucial step of the purchase process.

Coffee & conversations at the Maropost Refuel Station.

This panel will give us a technical deep dive into the actual payment part of the e-commerce journey, featuring insights from leading fintech providers. We will analyze the evolution of payment methods, from traditional cards to Buy Now, Pay Later (BNPL), digital wallets, and emerging solutions like cryptocurrencies. The session will explore how merchants can optimize their payment stack to minimize processing fees, reduce fraud risk, and maximize acceptance rates globally. Furthermore, speakers will address the crucial balance between providing a frictionless customer experience and maintaining robust PCI compliance and security standards. Walk away with more insights into what you should be aware of for the payment process in your own customer journey, and make decisions based on actual knowledge rather than simple gut feelings.

Coffee & conversations at the Maropost Refuel Station with a special suprise.

This track explores how e-commerce operations are being fundamentally transformed by data and AI within the supply chain. We will examine the use of AI for predictive inventory management, optimizing warehouse operations, and automating last-mile delivery route planning for maximum efficiency. The focus is on leveraging data to achieve faster, cheaper, and more sustainable delivery options, turning a cost center into a competitive advantage. Experts will discuss the implementation of smart logistics technologies, including robotics and real-time tracking, that enhance both speed and transparency for the customer. Learn how to build a responsive, AI-driven fulfillment network that meets escalating customer expectations for rapid delivery.